Taj Exotica, Maldives Global Marketing Communications Campaign
Branded content strategy for Taj Hotels to communicate signature experiences at Taj Exotica Resort & Spa, Maldives on digital platforms as part of a global marketing communications campaign.
Work with Taj International Hotel Group while based in Mumbai, India.
One of the projects in our collaboration involved heading to the Maldives for a branded content shoot at two of their flagship properties - Taj Exotica, Maldives and Vivanta by Taj.
We filmed a number of key experiences to capture the breadth of activities that the Maldives has to offer. The resulting branded content was rolled out as part of a global communications campaign.