Taj Mahal Palace, Content & Digital Strategy

Content and Social Strategy work for the Palace Wing of Mumbai’s luxury Taj Mahal Palace & Tower when it re-opened its century-old heritage rooms after terrorists attacked guests and staff and set fire to the hotel.

Our strategy celebrated the Palace or heritage wing of the hotel’s 42 suites. 19 suites feature distinctive themes such as Dolphin, Coral, Dutch, and Maratha. These signature rooms were designed by renowned designers and visited by world figures like Obama to mark the opening.