UK Ministry of Defense: National Marketing Communications Campaign
Our work for the UK Ministry of Defense involved a nationwide research strategy to inform the first-ever empathy-driven advertising campaign. The goals: improve the end-to-end process to join the army and provide content to help make informed decisions about army life and careers in the army, while offering support every step of the way.
Awards for work with the Ministry of Defense London: 2015 Drum Marketing Awards: Digital Strategy Of The Year (nominated); RAD Award: Best Use Of Mobile; Target Awards: Best Social Media.